NAMAA's purpose is to promote competition and efficiency throughout the industry by:

• Providing education and professional development to its members;
•  Developing ethical standards and best practices guidelines for the industry;
• Evaluating and providing education regarding the development and enforcement of ntellectual property rights that affect the industry;
• Evaluating and developing improvements to existing business methods and practices;
• Developing industry relevant products and services;
• Engaging in regulatory and legislative advocacy;
•  Point of contact for media relations.